Our Team

TECHCET is a recognized leading authority in electronics materials market forecasts, supply-chain sustainability, and process/materials technologies trends. Our strength is built from the breadth and depth of our TECHCET Group – subject matter experts having first-hand experience within the electronics industries which they analyze. Most of TECHCET’s analysts have over 25 years of direct experience in their field. TECHCET is committed to the highest standards of integrity and ethics which help us earn and maintain the respect and confidence of our customers, employees, suppliers, and communities. 

Lita Shon-Roy
President/CEO and Founder of TECHCET
San Diego, USA

Lita has worked throughout the semiconductor supply chain, leading strategy, business development, marketing and sales for chip designers, equipment OEMs, and material suppliers for over 30 years. Her experience spans from process development of memory chips to business development of gases & precursors and capital equipment. She developed new business opportunities for companies such as RASIRC/Matheson Gases, Air Products & Chemicals, and IPEC/Speedfam, and managed marketing and sales in companies such as Air Products/Schumacher, Brooktree/Rockwell, and Hughes Aircraft. Ms. Shon-Roy is considered one of the leading experts in electronic materials market analysis and business development. She has authored and co-authored 100’s of articles, reports and texts on semiconductor process materials markets, trends, and worldwide supply chain issues, and has been quoted in the Wall Street Journal and featured on BBC News. She holds an M.B.A. from California State University, Dominguez Hills, a M.S.E.E. from the University of Southern California, and a B.S. in Chemical Engineering from UC San Diego.

Karey Holland, Ph.D.
Chief Strategist and Co-Founder of TECHCET
Oregon, USA

Karey has specialized in advanced semiconductor transistor fabrication, including metrology, CMP, ALD & CVD, photolithography, and interconnect technologies for over 30 years. She was CTO of start-up NexPlanar, strategic marketing senior manager at FEI, on the Board of Directors at Nova Measuring Instruments, VP of technology at CMP pad supplier Thomas West, and CTO and VP of process technology at CMP OEM IPEC/SpeedFam-IPEC. Previously, she was manager of manufacturing planning for Motorola’s Microprocessor and Memory Technology Group. Her career began in process engineering at IBM where she managed DUV lithography technology development, and worked on interconnect integration for 4 and 16 Mb DRAMs, which were the first chips in the world to use tungsten plugs and CMP for all interconnect dielectrics. She holds a Ph.D. in analytical chemistry from Pennsylvania State University, a M.S. in analytical chemistry from Purdue University, and a B.A. in chemistry from Albion College.

Diane Scott, Ph.D.
Vice President at TECHCET
Oregon, USA

Diane is VP at TECHCET. She also maintains expertise in chemical-mechanical planarization (CMP) consumables and technology based on over 20 years of industry experience. Her work experience in CMP includes leadership and innovation at Rodel (now Dow) and NexPlanar (now Cabot Microelectronics), both CMP pad manufactures. She also works in senior technologies at 3M in Texas. She was a co-founder of CMP Solutions LLC, a start-up company providing technical expertise and consulting services in the CMP technology area for semiconductor manufacturing companies. She holds a Ph.D. in chemical engineering from the University of Massachusetts, Amherst, a B.S. in chemical engineering from Clarkson University, and 13 patents.

Mike Walden
Sr. Director of Market Research and Analytics at TECHCET
Kentucky, USA
Mike is TECHCET’s expert in modeling industry trends and forecasting semiconductor key indicators including semiconductor revenues, OEM equipment revenues, wafer start volumes and revenues. He is also in charge of market research and analysis of silicon wafers and sputtering targets materials. Mike has over 25 years of experience of experience in the semiconductor industry that stems from IBM in cost analysis and supply chain management; he has helped grow businesses with leadership roles at SUMCO, MEMC/Sun Edison, Zing Semiconductor and Okmetic. Mike holds an M.S. in Electrical Engineering from Virginia Tech and a B.S. in Physics and Mathematics from Morehead State University.
Jonas Sundqvist, Ph.D.
Sr. Technology Analyst of TECHCET
Dresden, Germany

Jonas covers ALD and CVD precursors and related technologies. His over 20 years of work experience includes Group Leader of the Thin-Film Technologies Group at The Fraunhofer Institute for Ceramic Technologies and Systems (IKTS), Clean Room Operations Manager for Lund Nano Lab, and Group Leader of the ALD & High-k devices group at Fraunhofer’s Center Nanoelectronic Technologies (CNT), which included 28nm node work for GLOBALFOUNDRIES Fab1. Previously, at Infineon Memory Development Centre (MDC), he developed high-k and metal nitride ALD processes, and at Qimonda, he was a materials manager focused on the ALD / CVD precursors supply-chain. He is the founder of BALD Engineering, an independent blog and networking platform for ALD. He holds a Ph.D. and a M.S. in inorganic chemistry from Uppsala University, Sweden and the Institute for Micromanufacturing, Louisiana Tech, and a B.S. in electrical and electronics engineering from Lars Kagg. He holds nine patents and 40 related scientific publications.

Kevin McLaughlin, Ph.D.
Sr. Business Development Director at TECHCET
Texas, USA

Kevin covers program management and business development consulting. Kevin has over 30 years of experience in the semiconductor industry, with his most recent position being at SACHEM as Business Director, Electronic Materials. As Business Director, Kevin was responsible for business management and strategic marketing in the electronics industry, including IC, packaging, panel display, and printed wire board applications. Prior to SACHEM, Kevin held other positions in leadership, marketing, engineering, and R&D for companies such as ATMI (later purchased by Entegris), STEAG Electronic Systems, Tokyo Electron, Mattson Technology and SCP Global Technologies, Vista Chemical and Alcoa Industrial Chemicals. Kevin holds a B.S. degree in Chemical Engineering from Purdue University and obtained his M.S. and Ph.D. degrees in Chemical Engineering from the University of Texas at Austin.

Shaun Bowers
Sr. Market Analyst at TECHCET
Arizona, USA

Shaun covers semiconductor packaging, metal chemicals, and high power device technologies. Shaun has over 25 years in both materials and semiconductor manufacturing and test experience. Throughout his tenure in the semi industry, he has held leadership positions in the assembly and test field supporting the top 100 Semiconductor companies worldwide in sales, product management, development, and technical programs. Shaun formed and led an R&D team focused on Memory, MEMS, Analog, and Power packaging aimed at the Automotive Semiconductor market segment as VP of Package Development and Technology Integration at Amkor Technology, Inc., which led the transition from Si to SiC packaging. Shaun has deep knowledge on key market players and different sourcing strategies and business methods in place today and is considered an automotive semiconductor and electronics expert. He has a B.S. degree in Mechanical Engineering from Gonzaga University, and received honors CORe certification from Harvard Business School in 2022.

Danny Elzer
Sr. Technology Analyst at TECHCET
Arizona, USA

Danny is responsible for specialty gases and chemicals, precursors, mechanical components and assemblies, and related technologies. Danny has over 33 years experience in the semiconductor and specialty gases industries. Most recently, as Director at Entegris, he was responsible for developing new applications and expanding the market for electrostatic chucks and specialty gas products. He started his career at Micron and then Motorola where he was responsible for ion implant, metallization, RTP and cleans processes for semiconductor device manufacturing. Danny has a BS in Electrical Engineering from Rochester Institute of Technology and an MBA from the University of Phoenix. He currently holds 3 issued patents with several others pending.

Terry Francis
Sr. Advisor at TECHCET
Texas, USA

Terry covers metal chemicals and specialty wet cleans. His work experience includes being CTO, Sr. Director, Technical application expert, process manager and engineering management from companies such as Matheson, Air Products, Applied Materials, Burroughs, NCR, AMI, and National Semiconductor. He has over 40 years of experience in the semiconductor industry and has managed businesses from $2M to over $100M in revenues. In addition, he is experienced in material, chemical, and electrical engineering, as well as the R&D and development programs in the Chemical/OEM/IDM sectors in the microelectronic industry. He holds a M.B.A. from National University, and a B.A. in chemistry from Oregon State University.