About Us


TECHCET CA LLC is an advisory service firm focused on process materials supply-chains, electronic materials technology, expert witness work, and materials market analysis for the global semiconductor, display, solar/PV, and LED industries. Since 2000, the company has produced the SEMATECH Critical Material Reports, covering silicon wafers, semiconductor gases, wet chemicals, CMP consumables, photoresists, and ALD/CVD precursors. The Critical Materials Council (CMC) of semiconductor fabricators is a business unit of TECHCET, and produces annual Seminars and Conferences to share pre-competitive information. For additional information about CMRs or CMC membership please contact us by clicking here,  call +1-480-332-8336, x 1, or go to www.techcet.com or www.cmcfabs.org.

The Company is recognized as the leading authority in materials market forecasts, supply-chain sustainability, as well as leading-edge process/materials technologies trends.  Our strength is built from the breadth and depth of our TECHCET Group – subject matter experts having first-hand experience within the industries which they analyze. Most of TECHCET’s analysts have over 25 years of direct and relevant experience in their field.TECHCET is committed to the highest standards of integrity and ethics which help us earn and maintain the respect and confidence of our customers, employees, suppliers, and communities. For TECHCET’s Code of Conduct, click here

San Diego, USA
Email Lita
Lita Shon-Roy – President/CEO and Founder of TECHCET—has worked throughout the semiconductor supply chain, leading strategy, business development, marketing and sales for chip designers, equipment OEMs, and material suppliers for over 30 years. Her experience spans from process development of SRAMs to business development of gases & precursors. She developed new business opportunities for companies such as RASIRC/Matheson Gases, Air Products & Chemicals, and IPEC/Speedfam, and managed marketing and sales in companies such as Air Products/Schumacher, Brooktree/Rockwell, and Hughes Aircraft. Ms. Shon-Roy is considered one of the leading experts in electronic materials market analysis and business development. She has authored and co-authored 100’s of articles, reports and texts on semiconductor process materials markets, trends, and worldwide supply chain issues. She holds an M.B.A. from California State University, Dominguez Hills, a M.S.E.E. focused on Solid State Physics from the University of Southern California, and a B.S. in Chemical Engineering from UC San Diego. 

Utah, USA
Email Dan 
Dan P. Tracy, Ph.D. – is TECHCET’s Sr. Director of Market Research, expert in materials market analysis with a focus on sputtering targets, deposition and packaging materials. He has over 30 years of market analysis experience covering semiconductor packaging, thin films, semiconductor process equipment, and semiconductor materials. He has particular expertise in analyzing dependencies between equipment and materials, and between the front- and back-end of the semiconductor industry, including insights pertaining to LEDs, MEMS, and sensors. Prior to TECHCET he led the Industry Research & Statistics group at SEMI as Sr. Director and worked for Rose Associates covering electronic materials as a Sr. Analyst. Additionally, Dan has a background in packaging engineering from National Semiconductor He holds a Ph.D. in Materials Engineering from Rensselaer Polytechnic Institute, a M.S. in Materials Science & Engineering from Rochester Institute of Technology, and a B.S. in Chemistry from SUNY College of Environmental Science and Forestry.

Oregon, USA
Email Diane 
Diane Scott, Ph.D. – is Director of Business Development of TECHCET covering chemical-mechanical planarization (CMP) consumables and technology based on over 20 years of industry experience. Her work experience in CMP includes leadership and innovation at Rodel (now Dow) and NexPlanar (now Cabot Microelectronics), both CMP pad manufactures. She was a co-founder of CMP Solutions LLC, a start-up company providing technical expertise and consulting services in the CMP technology area for semiconductor manufacturing companies. She holds a Ph.D. in chemical engineering from the University of Massachusetts, Amherst, a B.S. in chemical engineering from Clarkson University, and 13 patents.

Oregon, USA
Email Ralph 
Ralph Butler – is Sr. Director, Business Development has over 30 years of experience in the semiconductor industry holding management roles in sales, business development and marketing. His areas of expertise cover process equipment with Tokyo Electron and Novellus (Lam Research) and process materials including silicon wafers; wet process, deposition and etch process chemicals with Greene Tweed, SunEdison Semiconductor and ATMI (Entegris). Ralph holds a B.S. in electrical engineering Technology from Texas A&M University and is a Patent Agent registered with United States Patent & Trademark Office.
San Diego, USA 
Email Bruce
Bruce Lipisko – Director of Special Projects & Sr. Market Analyst of TECHCET – covers program management and business development consulting. He has extensive semiconductor industry experience in product management, business development and operations management for materials and equipment product lines. He has held multiple leadership positions at companies, including RASIRC/Matheson, Arch Chemicals/Olin, and General Chemicals, as well as start-ups such as OnWafer (KLA-Tencor). He has successfully developed and executed M&A strategies, including due diligence, headed-up product management and business development efforts, and managed chemical & equipment manufacturing operations. These efforts have led to both turn arounds of struggling businesses as well as rapid, profitable growth for early stage companies. A published author, he also holds multiple domestic and international patents. He holds a B.S. in Chemistry and an M.B.A. from Penn State, and an M.S. in Chemistry from the University of Pittsburgh.
Texas, USA 
Email Terry
Terry Francis – Director of Technology & Sr. Analyst of TECHCET— covers metal chemicals and specialty wet cleans. His work experience includes CTO, Sr. Director, Technical application expert, process manager and engineering management from companies such as Matheson, Air Products, Applied Materials, Burroughs, NCR, AMI, and National Semiconductor. He has over 40 years of experience in the semiconductor industry and has managed businesses from $2M to over $100M in revenues. In addition, he is experienced in material, chemical, and electrical engineering as well as the R&D and development programs in the Chemical/OEM/IDM sectors in the microelectronic industry. He holds a M.B.A. from National University, and a B.A. in chemistry from Oregon State University.
Dresden, Germany
Email Jonas
Jonas Sundqvist, Ph.D. – Sr. Technology Analyst of TECHCET— covers ALD and CVD precursors and related technologies, and is the co-chair of the Critical Materials Council (CMC) Conference. His over 20 years of work experience includes Group Leader of the Thin-Film Technologies Group at The Fraunhofer Institute for Ceramic Technologies and Systems (IKTS) and of the High-k devices group at Fraunhofer’s Center Nanoelectronic Technologies (CNT), which included 28nm node work for GLOBALFOUNDRIES Fab1. At Infineon Memory Development Centre (MDC) he developed high-k and metal nitride ALD processes, and at Qimonda he was a materials manager focused on the ALD / CVD precursors supply-chain. He is the founder of BALD Engineering, an independent blog and networking platform for ALD. He holds a Ph.D. and a M.S. in inorganic chemistry from Uppsala University, Sweden, a B.S. in electrical and electronics engineering from Lars Kagg, and nine patents.
Washington, USA Email Warren
Warren Montgomery, M.B.A – Senior Technology & Market Analyst covers photolithography and all the associated materials, such as photoresist and ancillary chemcials for TECHCET. Previously, as VP of Technical and Consortia Program Development at CNSE (formally Albany Nanotech), Warren led process development efforts associated with new photoresists focused on EUV lithography. Prior to CNSE, Warren worked at Applied Materials, LSI Logic, ASML, AZ Microelectronic and IBM in various technical and leadership roles related to photoresist processes and lithography. During his extensive career in Lithography, Warren has written over 50 technical and marketing publications and been awarded 30 US and European patents: primarily focused on lithography materials and processes. Warren served as BACUS President and Conference Chair. He has a B.S. in Chemistry from Marist College, a B.S. Business Administration from Mount St. Mary College, and an MBA from City University.

Taiwan office
Email Kuang-Han
Kuang-Han Ke – Sr. Technology Analyst of TECHCET — covers quartz and silicon component materials. He has over 20 years of semiconductor industry experience, including systems engineering design of four generations of plasma etch chambers for Applied Materials, leading to an installed base of nearly 10,000 chambers worth more than US$3.5 billion. He troubleshot etch, CVD, PVD, and CMP process equipment, was in charge of the semiconductor equipment and precision machine tools industries in the Ministry of Economic Affairs in Taiwan, and was an expert adviser for the Taiwan “Industry 4.0/Productivity 4.0” national initiative. At SEMI he oversaw industry technology, standards, and market statistics in Taiwan. He taught semiconductor equipment courses at Yuan-Zi University. He has started 5 companies, mentored startup companies, and participated in 2 IPOs in Taiwan. He holds a M.S. in Aeronautics and Astronautics from Stanford University, a B.S. in Aerospace Engineering & Mechanics from the University of Minnesota, Twin Cities, and more than 10 patents.

San Diego Office
Email Yan Luo
Shaoyan(Yan) Luo – Jr.Analyst of TECHCET in charge of identification of economic trends, market research and modeling. She is tri-lingual in English, Chinese and Korean and works to support the Company’s customers from Far East to West. She has a B.S. degree in Mathematics/Economics from the University of California at San Diego.

San Diego Office
Email Dan Alvarez
Daniel Alvarez Ph.D. – Daniel Alvarez is currently a Market Analyst for Techcet. His areas of materials and process expertise are associated with ALD, CVD, Wet Chemical Processing and Gas Delivery. From 2009-2021 he served as Chief Technology Officer of RASIRC Inc. where he was responsible for new technology development, technical marketing/business development and intellectual property. Dr. Alvarez earned a Ph.D. in Inorganic Chemistry from Indiana University and was a James Irvine Fellow at the California Institute of Technology. He holds 26 US Patents and has written more than 40 technical and scientific publications. He has worked in a variety of technology companies serving in both business and technical roles, including 3M Corporation, Aeronex and Mykrolis Corporations. Dr. Alvarez has over 25 years experience in the Semiconductor industry

Oregon, USA
Karey Holland, Ph.D. –  Founder of TECHCET Group —has specialized in advanced semiconductor transistor fabrication, including metrology, CMP, ALD & CVD, photolithography, and interconnect technologies for over 30 years. She was CTO of start-up NexPlanar, strategic marketing senior manager at FEI, on the Board of Directors at Nova Measuring Instruments, VP of technology at CMP pad supplier Thomas West, and CTO and VP of process technology at CMP OEM IPEC/SpeedFam-IPEC. Previously, she was manager of manufacturing planning for Motorola’s Microprocessor and Memory Technology Group. Her career began in process engineering at IBM where she managed DUV lithography technology development, and worked on interconnect integration for 4 and 16 Mb DRAMs which were the first chips in the world to use tungsten plugs and CMP for all interconnect dielectrics. She holds a Ph.D. in analytical chemistry from Pennsylvania State University, a M.S. in analytical chemistry from Purdue University, and a B.A. in chemistry from Albion College.

Portland, OR office
Email Steve

Steve Holland, Ph.D. – Senior Advisor and Founder of TECHCET Group— has worked on advanced IC interconnect technology for over 30 years. He worked at IBM from 1981 through 1993, during this time he was one of the prime innovators on the first tungsten interconnect technology development used for the 4 Mb DRAMs. He also worked in manufacturing introduction of 1 Mb DRAM, CMOS device design, and advanced chip packaging, and managed the first low-k dielectric project at SEMATECH. He co-authored multiple patents and papers on advanced interconnect technology. More recently, he has been involved in market and product development for consumables, advanced metallurgies, and advanced dielectrics at both AlliedSignal and Arch Chemicals. Currently, he is focused on chemical analysis of nanotechnology materials as well as failure analysis. He holds a Ph.D. in analytical chemistry from Purdue University and a B.A. in Chemistry from Occidental College, and multiple patents.


Your Cart